Email marketing remains one of the most popular, practical, and cost effective ways in which to communicate with current and potential members. In fact, though it may not get as much buzz as marketing through social media, use of email marketing is on the rise....
In the last few decades the world has seen unparalleled growth in economic, cultural, and political globalization. More and more businesses are opening offices overseas, increased infrastructure has made international travel easier and more accessible, social media allows us to meet and connect with people...
\A good meeting or convention fires on all cylinders; business is discussed, plans are made, convention-goers are meaningfully networking with one another, and everyone has learned something of value and is fully engaged. A great meeting or convention, however, goes a step further. A great convention...
The upcoming presidential election is on everyone’s mind, and rightly so. You’ve probably thought a great deal about what the candidates and their platforms mean for you, your family, and your community, but have you thought about what the election in November means for your...
Dedicated, passionate association leaders pride themselves in knowing their associations’ goals and missions inside and out. They meet convention-goers, update websites, draft newsletters and advocate to the public regularly, all with a view toward promoting core values, recruiting new members and building upon past successes....
Jaffe Management added another certifying board to its client roster this month, the Structural Engineering Certification Board (SECB). The Structural Engineering Certification Board was formed to identify those professional engineers with the additional education, experience, and skills that are particular to the practice of Structural...
New York City-based Jaffe Management, a management firm whose staff is dedicated to the professional association/nonprofit field, added to its ever-expanding portfolio of clients the New York Staffing Association. One of the largest affiliates of the American Staffing Association, The New York Staffing Association (NYSA)...
Although the economy has improved steadily since 2007-2008, a recent report from the Society for Human Resource Management reveals that average salary increases and bonuses remain stagnant and are still at least a full percentage point lower than they were before the recession. The report...
Membership trends continue to be a hot topic for associations and nonprofits. Recent reports from Advanced Solutions International (ASI), a global provider of nonprofit software, and Marketing General, Inc., a leader in membership marketing, suggest that, while a majority of associations are reporting a small...
Are you aware of the key asset that your association and a Fortune 500 company have in common? It’s your volunteers. In the for-profit world, these “volunteers” are called “interns.” They contribute time, energy, and considerable skills without financial compensation. What they receive in lieu...