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17 Oct Associations and Cybersecurity

Forbes cites that cyber-crime is one of the fastest growing industries in the criminal world, with lawbreakers expecting to earn upwards of $600 billion in 2016, outpacing all other forms of crime. Cybersecurity is no longer a concern for only those in the largest of...

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22 Sep Successful Email Marketing  

Email marketing remains one of the most popular, practical, and cost effective ways in which to communicate with current and potential members. In fact, though it may not get as much buzz as marketing through social media, use of email marketing is on the rise....

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15 Aug The State of Associations Abroad

In the last few decades the world has seen unparalleled growth in economic, cultural, and political globalization. More and more businesses are opening offices overseas, increased infrastructure has made international travel easier and more accessible, social media allows us to meet and connect with people...

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12 Jul “Getting Technical” at Your Next Conference

\A good meeting or convention fires on all cylinders; business is discussed, plans are made, convention-goers are meaningfully networking with one another, and everyone has learned something of value and is fully engaged. A great meeting or convention, however, goes a step further. A great convention...

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08 Jun Associations in an Election Year

The upcoming presidential election is on everyone’s mind, and rightly so. You’ve probably thought a great deal about what the candidates and their platforms mean for you, your family, and your community, but have you thought about what the election in November means for your...

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11 May Perfecting Your Organization’s Elevator Speech

Dedicated, passionate association leaders pride themselves in knowing their associations’ goals and missions inside and out. They meet convention-goers, update websites, draft newsletters and advocate to the public regularly, all with a view toward promoting core values, recruiting new members and building upon past successes....

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16 Mar Is a Tiered Membership Model Right for You?

Membership trends continue to be a hot topic for associations and nonprofits. Recent reports from Advanced Solutions International (ASI), a global provider of nonprofit software, and Marketing General, Inc., a leader in membership marketing, suggest that, while a majority of associations are reporting a small...

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