Author: Jaffe Management

01 Jun The Value of Membership Onboarding

A great deal of time, energy and budgets are spent recruiting and retaining new members. They are, after all, the lifeblood of any association. The good news is that, according to the 2017 Membership Marketing Benchmarking Report by Marketing General, Inc., 48% of associations reported...

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01 May Associations and Event Risk Management

Your association staff have spent countless hours, weeks and even months planning every detail of your upcoming convention, trade show, seminar or networking event, from selecting the perfect expert speakers to building a robust social media plan. Along with the production schedules and planning meetings,...

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