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11 Feb 2014

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Who doesn’t love swag?  Pens, mints, stress balls, mugs, Rubik’s cubes, t-shirts, bags, umbrellas, flashlights…the list goes on and on.  As a general rule, If it’s mass produced you can get your logo it.  As a non-profit association it is of supreme importance that your...

09 Jan 2014

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While membership and conference dues provide a good portion of revenue for an association, Sponsorships and the companies who purchase them are a crucial part of running a strong membership or trade association. And while the sponsoring company generally has their own marketing personnel or...

08 Dec 2013

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Conferences, like associations, come in a variety of shapes and sizes. To have the most successful conference, you should be careful to choose a venue that is optimal for your organization's event. There are many different considerations your association can make when it comes to...

11 Nov 2013

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Good volunteers positively add to both the productivity and the culture of an organization. No matter how large or small their tasks, they often become some of the organization’s best advocates. Every board member and association manager knows that the importance of keeping volunteers happy....

28 May 2013

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As this is the inaugural blog post for our company – let’s start with the basics. What is it about these associations – what do they do, why are they needed, why do they matter. People join associations for a variety of reasons:  their boss tells...