While the term “visual storytelling” is relatively new, humans have been using illustrations, photographs, infographics, and videos to communicate for ages. Marketing professionals have long-since known that visual stories are more impactful than writing, and the tremendous popularity of visual social media sites like Facebook,...
New York City-based Jaffe Management, a management firm whose staff is dedicated to the professional association/nonprofit field, added to its ever-expanding portfolio of clients. The New York Chapter of the Public Relations Society of America (PRSA-NY) is a founding chapter of the PRSA, the world's largest...
More and more association leaders are turning to non-dues revenue sources to meet their budgetary needs. Indeed, the 2016 Association Advisor Association Communication Benchmarking Study cites that 54% of association leaders view non-dues revenue as a serious challenge, up from 11% in 2015. A robust...
Webinars, or presentations, lectures, workshops or seminars that are communicated over the Web using video conferencing software, are all but a necessity for today’s associations. A 2015 report by Tagoras, a leader in continuing education, cites that a stunning 90% of organizations use webinars or...
New York City-based Jaffe Management, a management firm whose staff is dedicated to the professional association/nonprofit field, added to its ever-expanding portfolio of clients. The Q Group is dedicated to advancing the practice of global investment management by connecting investment professionals with rigorous research and ideas...
Forbes cites that cyber-crime is one of the fastest growing industries in the criminal world, with lawbreakers expecting to earn upwards of $600 billion in 2016, outpacing all other forms of crime. Cybersecurity is no longer a concern for only those in the largest of...
Email marketing remains one of the most popular, practical, and cost effective ways in which to communicate with current and potential members. In fact, though it may not get as much buzz as marketing through social media, use of email marketing is on the rise....
In the last few decades the world has seen unparalleled growth in economic, cultural, and political globalization. More and more businesses are opening offices overseas, increased infrastructure has made international travel easier and more accessible, social media allows us to meet and connect with people...
\A good meeting or convention fires on all cylinders; business is discussed, plans are made, convention-goers are meaningfully networking with one another, and everyone has learned something of value and is fully engaged. A great meeting or convention, however, goes a step further. A great convention...
The upcoming presidential election is on everyone’s mind, and rightly so. You’ve probably thought a great deal about what the candidates and their platforms mean for you, your family, and your community, but have you thought about what the election in November means for your...