11 May Perfecting Your Organization’s Elevator Speech

Dedicated, passionate association leaders pride themselves in knowing their associations’ goals and missions inside and out. They meet convention-goers, update websites, draft newsletters and advocate to the public regularly, all with a view toward promoting core values, recruiting new members and building upon past successes....

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16 Mar Is a Tiered Membership Model Right for You?

Membership trends continue to be a hot topic for associations and nonprofits. Recent reports from Advanced Solutions International (ASI), a global provider of nonprofit software, and Marketing General, Inc., a leader in membership marketing, suggest that, while a majority of associations are reporting a small...

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14 Oct Membership Engagement

Many associations can boast a membership excited by the opportunities their organization has to offer. But if membership is stagnant, or dwindling, it’s time for the Executive Director and Governing Boards to take a look at what the organization has to offer its members. In order...

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