Successful associations and nonprofits are embracing a new approach to professional development lately. Is microlearning something your organization could promote too? Read on to learn more about this trend that could appeal to your members. What Is Microlearning? There are a lot of misconceptions about microlearning. It’s...
If your association has surveyed younger members and prospects lately, you may have found that they value sustainability more than other groups. We’re not talking about longevity here — although that will be improved by appealing to up-and-coming membership demographics. What sustainability means to the next...
Many associations and nonprofits still use traditional fundraising methods involving in-person and print methods. However, digital fundraising is growing in popularity because of its many benefits. Here’s how your organization can enjoy the potential for greater revenue with this development wave of the future. What Is Digital...
In previous posts, we’ve discussed the merits of getting a better handle on marketing — such as calculating ROI — for associations and nonprofits. One way to do this is through marketing experimentation. Keep reading to learn what this entails and how you can leverage...
Have your most recent event swag bags fallen short of expectations? Here’s how you can up your game at your next association conference, so attendees remember your gifts long after the meeting is over. Understand Why Some Promotional Items Get Tossed Before investing in swag for your...
ACC-MI has designated Jaffe Management as its association management company. ACC-MI is a state chapter of the American College of Cardiology The purpose of the Michigan Chapter of the American College of Cardiology is to contribute to the prevention of cardiovascular diseases, to ensure optimal...
With virtual and hybrid remote offices becoming popular work models and many associations taking their events online, your organization’s website is more important than ever. Here are some of the latest trends in website design for associations and nonprofit groups. Less Clutter, More White Space Most people...
Your association’s email list is a vital mechanism of connection between you and important people, like prospective members. But if you have a lot of inactive subscribers, you could be wasting your time sending content no one reads. Here’s how to get some of your...
ADS has designated Jaffe Management as its association management company starting in the fall of 2022. The goals of the American Delirium Society are to foster research, education, quality improvement, advocacy & implementation science to minimize the impact of delirium on short- and long-term health...
What is future-proofing and how can your group get on board? Read on to find out. What Is Future-Proofing? When the pandemic hit in 2020, many businesses were already struggling on other fronts. Covid was merely the proverbial straw that broke the camel’s back. During successive lulls...