Most associations and nonprofits today have both print and email mailing lists for activities like conferences and membership drives. How you manage those lists can dramatically influence whether or not they’re successful in bringing in attendees or new members. Here are some expert tips on...
No matter what kind of marketing your association or nonprofit does, you want to know if it’s actually effective. Otherwise, you’re wasting your money and chasing results that never come by repeating mistakes. Here are some methods that will help you get a better handle...
Has your association or nonprofit been struggling lately to add people to your volunteer roster? Volunteers are the backbone of many associations, but recruiting them can take time and effort. Here are eight tips to help you bring new folks under your umbrella. Get the Board...
There’s been a lot of buzz lately, especially in the nonprofit world, about digital transformation. Going digital is about more than just getting rid of paper correspondence and records, although that’s part of it. Read on to learn what your association needs to consider to...
If you thought last year brought ambiguity for associations and nonprofits, the coming 12 months probably won’t be much better. While we may have a slightly better handle on COVID, there are still unknowns out there, with new concerns about shortages, shipping delays and economic...
With spring approaching, many associations are getting ready for annual membership drives. Here are our top six tips to make your drive a success. Pick the Best Time for a Drive Certain times of the year are better than others for membership drives. Any time that...
It’s no secret that the last few years have turned business models, as we previously knew them, on their heads. With more associations operating online and some economic sectors feeling a financial pinch, it’s been necessary to re-examine income streams. Many organizations are turning to...
You may have heard that hybrid association events are the wave of the future in a post-pandemic era. Perhaps you’ve even attended a few yourself. If you’re curious about this new phenomenon for meetings and conferences and are considering one for your organization, we offer...
If you’re looking for a new content format, a podcast might be something your association has overlooked. Not only are podcasts growing in popularity, which makes them on trend, they’re ideal for associations because they help bring in new members and engage existing ones. And if...
As the coronavirus pandemic has stretched on, perhaps longer than many people initially expected, associations are struggling with how to approach membership pricing and terms at a time of such upheaval. Here are some tips for how to deal with renewals and fees so that...