With spring approaching, many associations are getting ready for annual membership drives. Here are our top six tips to make your drive a success. Pick the Best Time for a Drive Certain times of the year are better than others for membership drives. Any time that...
Your association website probably has the usual tabs about your mission, services, news, and contact information, as well as a blog. And if you’re like most associations, your blogs are made for quick reading – about 800 words or fewer. However, using long-form content on...
It’s no secret that the last few years have turned business models, as we previously knew them, on their heads. With more associations operating online and some economic sectors feeling a financial pinch, it’s been necessary to re-examine income streams. Many organizations are turning to...
The coronavirus pandemic spurred most associations to transition from in-person events to virtual ones. If your association saw a drop in vital sponsorship dollars with this change, you’re not alone. Here is some advice to help your organization recapture that essential sponsorship revenue. Even when COVID...
If you’re looking for a new content format, a podcast might be something your association has overlooked. Not only are podcasts growing in popularity, which makes them on trend, they’re ideal for associations because they help bring in new members and engage existing ones. And if...
If your association is looking for ways to increase its revenue, especially if you’ve had to cancel or scale down recent money-making events, here are three solutions you may not have tried yet. Use one or all of them to boost your income and even...
Customer experience, or CX, has emerged as a vital business strategy for all types of organizations, including associations. Adrienne Bryant, CAE, account executive at IntrinXec Management, Inc. (a Jaffe Management company), explains what associations can do to keep the member point of view in mind. What are...
If you’re not using video as part of your association’s activities, you could be missing out on new members, conference attendees, and more. According to Forbes, as far back as 2017, half a billion people were watching Facebook videos daily. Using video is a vital...
In my previous DIY Website basics post I gave an overview of the basics of domain names and registering your nonprofit associations domain. Part 2 will focus on your nonprofit associations’ website content. Your website is a collection of files written in a computer language that...
FTP, SMTP, HTTP, domain, host, server, registrar, ssl certificates: all of these are integral in the proper functioning of your website and it can be very confusing keeping them straight when maintaining your nonprofit associations’ website on your own. The easiest way to go through...