Publications from your association can both increase your authority in the field and bring in much-needed income. However, many organizations have no idea how to promote their publications, other than advertising them on their own websites or selling ecourse texts. Read on to learn five...
At a time when online business has become the new paradigm, your association website must be better than ever. Here are eight tips you can use today to make your organization’s website work harder for you, including bringing in much-needed revenue. Make It Mobile Responsive Whether you’re...
Your association’s email list can be the key to promoting events, communicating with members, and soliciting donations. But without some strategy and organization in place, collecting emails will just be a waste of time. Follow these six tips for better association email management. Set a Goal...
With social distancing and remote work looking like it will be with us through at least 2021, holding online meetings is required for most associations. This comes with its challenges, though, especially if you’re a meeting facilitator. Here are some pro tips to make your...
With the ongoing pandemic, groups are scrambling to move as much business online as possible. If your association has traditionally relied on in-person classes for revenue, it behooves you to develop virtual courses and ebooks to replace more conventional offerings. Here are some tips to...
If 2020 has taught us anything, it’s that the adage about best laid plans is worth heeding. It looks like this year’s ambiguity about the future may continue, with the ongoing pandemic, an election, and a shaky economy, plus severe weather events and natural disasters....
The recent onset of the coronavirus pandemic has sent many businesses scrambling to deal with the resultant upheaval, including professional organizations. How your association manages the pandemic could be the difference between continuing to thrive and seeing years of hard work laid to waste. Here...
If your association membership conversation has turned to “how do we attract more Millenials?,” then this post is for you. Without recruiting new, younger members in the roughly 18-to-32 age range, your association could eventually become defunct, as current members retire and pass away. While of...
While the term “visual storytelling” is relatively new, humans have been using illustrations, photographs, infographics, and videos to communicate for ages. Marketing professionals have long-since known that visual stories are more impactful than writing, and the tremendous popularity of visual social media sites like Facebook,...
New York City-based Jaffe Management, a management firm whose staff is dedicated to the professional association/nonprofit field, added to its ever-expanding portfolio of clients. The New York Chapter of the Public Relations Society of America (PRSA-NY) is a founding chapter of the PRSA, the world's largest...