Your email list is a key way to maintain relationships with members, prospective members, and others important to your association. Here are eight expert tips to help you manage association email lists more effectively. Decide on the Purpose of Your List Before You Start Collecting Addresses In...
Most large companies have continuity plans to help in case of an emergency. But many associations and nonprofits forget this vital contingency strategy or mistakenly think they don’t need it. Here’s what you need to know about continuity plans for associations and why it’s essential...
For many of us, it’s hard to believe 2023 is almost over. Now, it’s time to look ahead to 2024, where we’ll certainly see more change. Here are seven association and nonprofit trends you can expect to see next year. Increased Use of AI There has been...
Most associations and nonprofits today have both print and email mailing lists for activities like conferences and membership drives. How you manage those lists can dramatically influence whether or not they’re successful in bringing in attendees or new members. Here are some expert tips on...
Liability insurance claims and lawsuits can be expensive for your association — for your bottom line and your reputation as well. Here are some of the most common liabilities for associations and nonprofits and how you can protect your organization in advance to prevent or...
No matter what kind of marketing your association or nonprofit does, you want to know if it’s actually effective. Otherwise, you’re wasting your money and chasing results that never come by repeating mistakes. Here are some methods that will help you get a better handle...
Your association’s brand is the outward face you show the world. It’s your written and visual message that communicates what you do and why people may want to support you. In a world of increasing noise, though, it can be tough to stand out against...
Did your association recently hold an event that didn’t live up to your expectations? Was it a flop according to members who attended, or did it leave you in the red? Let’s look at why association and nonprofit events commonly fail and how you can...
Have your most recent event swag bags fallen short of expectations? Here’s how you can up your game at your next association conference, so attendees remember your gifts long after the meeting is over. Understand Why Some Promotional Items Get Tossed Before investing in swag for your...
Has your association or nonprofit been struggling lately to add people to your volunteer roster? Volunteers are the backbone of many associations, but recruiting them can take time and effort. Here are eight tips to help you bring new folks under your umbrella. Get the Board...