Even if an economic recession doesn’t appear imminent, it’s likely that the economy will eventually take a downturn. In the years between 1854 and 2009, there were 33 economic cycles, averaging about five years each. The longer a booming economy lasts, the greater the risk...
How to Get Better Editorial Coverage for Your Association Events Does your membership association struggle to get decent press coverage for your events? Snagging editorial space can mean the difference between success or failure...
Beyond Dues: 15 Ways for Your Association to Generate Revenue While membership dues traditionally make up a large portion of income for associations, they will never fully cover the budget, especially as associations are becoming more competitive for members. Here are 15 alternative ways your association...
Maximizing Fundraising for Your Association Has your membership organization hit a wall when it comes to raising money? If so, you’re not alone. But how do you compete with an ever-growing number of charities and other associations for dollars? What options are out there? Conduct Annual Campaigns...
Your Association Membership Is Declining: Now What? While overall association membership is trending upwards, more than half of associations report that they are actually losing members. With competition from new groups, aging members and new recruiting methods available, your association may find itself with an attrition...
Most association management leaders know that, in order to best serve members and maintain their status as industry experts, they must also adapt to changes in technology, legislation, the economy, the needs and expectations of members, and even shifting priorities from board members and staff. It...
If you manage or serve on the board of a nonprofit organization, you may have noticed a disturbing trend: it’s becoming harder to compete with the private sector when wooing employees. Research shows that about two thirds of nonprofits don’t have a strategy for talent...
A great deal of time, energy and budgets are spent recruiting and retaining new members. They are, after all, the lifeblood of any association. The good news is that, according to the 2017 Membership Marketing Benchmarking Report by Marketing General, Inc., 48% of associations reported...
Your association staff have spent countless hours, weeks and even months planning every detail of your upcoming convention, trade show, seminar or networking event, from selecting the perfect expert speakers to building a robust social media plan. Along with the production schedules and planning meetings,...
It comes as no surprise to anyone that the world has gone mobile. The numbers and trends are staggering. Since 2014, more people have used mobile devices to access the internet (think handheld tablets, laptops, smartphones, etc.) than desktop computers. Getting your mobile technology up to...