There’s been a lot of buzz lately, especially in the nonprofit world, about digital transformation. Going digital is about more than just getting rid of paper correspondence and records, although that’s part of it. Read on to learn what your association needs to consider to...
If you thought last year brought ambiguity for associations and nonprofits, the coming 12 months probably won’t be much better. While we may have a slightly better handle on COVID, there are still unknowns out there, with new concerns about shortages, shipping delays and economic...
With spring approaching, many associations are getting ready for annual membership drives. Here are our top six tips to make your drive a success. Pick the Best Time for a Drive Certain times of the year are better than others for membership drives. Any time that...
Would you like to pull in more new members for your association or increase your revenue for events and online offerings? Lead-nurture campaigns are a fantastic strategy. Here are the basics you need to know, along with tips for a successful lead-nurture system, so you...
It’s no secret that the last few years have turned business models, as we previously knew them, on their heads. With more associations operating online and some economic sectors feeling a financial pinch, it’s been necessary to re-examine income streams. Many organizations are turning to...
You may have heard that hybrid association events are the wave of the future in a post-pandemic era. Perhaps you’ve even attended a few yourself. If you’re curious about this new phenomenon for meetings and conferences and are considering one for your organization, we offer...
The coronavirus pandemic spurred most associations to transition from in-person events to virtual ones. If your association saw a drop in vital sponsorship dollars with this change, you’re not alone. Here is some advice to help your organization recapture that essential sponsorship revenue. Even when COVID...
If you’re looking for a new content format, a podcast might be something your association has overlooked. Not only are podcasts growing in popularity, which makes them on trend, they’re ideal for associations because they help bring in new members and engage existing ones. And if...
If your association is looking for ways to increase its revenue, especially if you’ve had to cancel or scale down recent money-making events, here are three solutions you may not have tried yet. Use one or all of them to boost your income and even...
As the coronavirus pandemic has stretched on, perhaps longer than many people initially expected, associations are struggling with how to approach membership pricing and terms at a time of such upheaval. Here are some tips for how to deal with renewals and fees so that...