A great deal of time, energy and budgets are spent recruiting and retaining new members. They are, after all, the lifeblood of any association. The good news is that, according to the 2017 Membership Marketing Benchmarking Report by Marketing General, Inc., 48% of associations reported...
Your association staff have spent countless hours, weeks and even months planning every detail of your upcoming convention, trade show, seminar or networking event, from selecting the perfect expert speakers to building a robust social media plan. Along with the production schedules and planning meetings,...
It comes as no surprise to anyone that the world has gone mobile. The numbers and trends are staggering. Since 2014, more people have used mobile devices to access the internet (think handheld tablets, laptops, smartphones, etc.) than desktop computers. Getting your mobile technology up to...
There is a long-term crisis looming for many nonprofit organizations: how to retain employees when working for a nonprofit seems like financial suicide. To help your nonprofit/association navigate the rough waters of an increasingly competitive job market, try these three strategies that can improve your...
Many association managers may feel they can kick back and relax once they have built a board of directors. However, your board is bound to experience some loss, either through scheduled attrition, like when terms are up (see Three Must-Read Tips for Building a Successful...
If you manage an association or participate in recruiting board members for your organization, you know that finding the right people is crucial to the success of your mission. However, handling board turnover or building a new board from scratch can be vexing for many...
Advances in technology can often seem bewildering and even a little scary, especially since it can be hard to predict what the next big tech innovations will be and how they might impact our lives and organizations. How do you know, for example, whether or...
The value of volunteers cannot be overstated. According to the Corporation for National and Community Service, roughly 63 million Americans volunteered close to 8 billion hours in 2014, with those hours being valued at over $180 billion. Now is the time, at the start of...