If your association has surveyed younger members and prospects lately, you may have found that they value sustainability more than other groups. We’re not talking about longevity here — although that will be improved by appealing to up-and-coming membership demographics. What sustainability means to the next...
Many associations and nonprofits still use traditional fundraising methods involving in-person and print methods. However, digital fundraising is growing in popularity because of its many benefits. Here’s how your organization can enjoy the potential for greater revenue with this development wave of the future. What Is Digital...
In previous posts, we’ve discussed the merits of getting a better handle on marketing — such as calculating ROI — for associations and nonprofits. One way to do this is through marketing experimentation. Keep reading to learn what this entails and how you can leverage...
Your email list is a key way to maintain relationships with members, prospective members, and others important to your association. Here are eight expert tips to help you manage association email lists more effectively. Decide on the Purpose of Your List Before You Start Collecting Addresses In...
Most large companies have continuity plans to help in case of an emergency. But many associations and nonprofits forget this vital contingency strategy or mistakenly think they don’t need it. Here’s what you need to know about continuity plans for associations and why it’s essential...
For many of us, it’s hard to believe 2023 is almost over. Now, it’s time to look ahead to 2024, where we’ll certainly see more change. Here are seven association and nonprofit trends you can expect to see next year. Increased Use of AI There has been...
Most associations and nonprofits today have both print and email mailing lists for activities like conferences and membership drives. How you manage those lists can dramatically influence whether or not they’re successful in bringing in attendees or new members. Here are some expert tips on...
Liability insurance claims and lawsuits can be expensive for your association — for your bottom line and your reputation as well. Here are some of the most common liabilities for associations and nonprofits and how you can protect your organization in advance to prevent or...
No matter what kind of marketing your association or nonprofit does, you want to know if it’s actually effective. Otherwise, you’re wasting your money and chasing results that never come by repeating mistakes. Here are some methods that will help you get a better handle...
Location: working from home with occasional paid travel Our Association Management Firm is seeking an Operations & Events Associate to help manage day-to-day activities of busy, fast-paced client accounts. Main Duties Support Executive Director and other team members in planning and staffing larger events, such as an...