The coronavirus pandemic spurred most associations to transition from in-person events to virtual ones. If your association saw a drop in vital sponsorship dollars with this change, you’re not alone. Here is some advice to help your organization recapture that essential sponsorship revenue. Even when COVID...
If you’re looking for a new content format, a podcast might be something your association has overlooked. Not only are podcasts growing in popularity, which makes them on trend, they’re ideal for associations because they help bring in new members and engage existing ones. And if...
If your association is looking for ways to increase its revenue, especially if you’ve had to cancel or scale down recent money-making events, here are three solutions you may not have tried yet. Use one or all of them to boost your income and even...
As the coronavirus pandemic has stretched on, perhaps longer than many people initially expected, associations are struggling with how to approach membership pricing and terms at a time of such upheaval. Here are some tips for how to deal with renewals and fees so that...
Publications from your association can both increase your authority in the field and bring in much-needed income. However, many organizations have no idea how to promote their publications, other than advertising them on their own websites or selling ecourse texts. Read on to learn five...
At a time when online business has become the new paradigm, your association website must be better than ever. Here are eight tips you can use today to make your organization’s website work harder for you, including bringing in much-needed revenue. Make It Mobile Responsive Whether you’re...
Your association’s email list can be the key to promoting events, communicating with members, and soliciting donations. But without some strategy and organization in place, collecting emails will just be a waste of time. Follow these six tips for better association email management. Set a Goal...
With social distancing and remote work looking like it will be with us through at least 2021, holding online meetings is required for most associations. This comes with its challenges, though, especially if you’re a meeting facilitator. Here are some pro tips to make your...
With the ongoing pandemic, groups are scrambling to move as much business online as possible. If your association has traditionally relied on in-person classes for revenue, it behooves you to develop virtual courses and ebooks to replace more conventional offerings. Here are some tips to...
If 2020 has taught us anything, it’s that the adage about best laid plans is worth heeding. It looks like this year’s ambiguity about the future may continue, with the ongoing pandemic, an election, and a shaky economy, plus severe weather events and natural disasters....