With spring approaching, many associations are getting ready for annual membership drives. Here are our top six tips to make your drive a success. Pick the Best Time for a Drive Certain times of the year are better than others for membership drives. Any time that...
Would you like to pull in more new members for your association or increase your revenue for events and online offerings? Lead-nurture campaigns are a fantastic strategy. Here are the basics you need to know, along with tips for a successful lead-nurture system, so you...
Events like conferences and annual meetings have long been a staple of association calendars as an income source and major social connector. But the event changes that began in 2021 have continued into 2022 and are expected to precipitate even bigger transformations in 2023. Here...
Your association website probably has the usual tabs about your mission, services, news, and contact information, as well as a blog. And if you’re like most associations, your blogs are made for quick reading – about 800 words or fewer. However, using long-form content on...
It’s no secret that the last few years have turned business models, as we previously knew them, on their heads. With more associations operating online and some economic sectors feeling a financial pinch, it’s been necessary to re-examine income streams. Many organizations are turning to...
You may have heard that hybrid association events are the wave of the future in a post-pandemic era. Perhaps you’ve even attended a few yourself. If you’re curious about this new phenomenon for meetings and conferences and are considering one for your organization, we offer...
The coronavirus pandemic spurred most associations to transition from in-person events to virtual ones. If your association saw a drop in vital sponsorship dollars with this change, you’re not alone. Here is some advice to help your organization recapture that essential sponsorship revenue. Even when COVID...
If you’re looking for a new content format, a podcast might be something your association has overlooked. Not only are podcasts growing in popularity, which makes them on trend, they’re ideal for associations because they help bring in new members and engage existing ones. And if...
If your association is looking for ways to increase its revenue, especially if you’ve had to cancel or scale down recent money-making events, here are three solutions you may not have tried yet. Use one or all of them to boost your income and even...
As the coronavirus pandemic has stretched on, perhaps longer than many people initially expected, associations are struggling with how to approach membership pricing and terms at a time of such upheaval. Here are some tips for how to deal with renewals and fees so that...