If your association or non-profit has a blog or posts on social media, are you getting the return you had hoped for? Content marketing can be challenging, especially for small organizations that don’t have a dedicated full-time marketing staff. If your content isn’t encouraging new membership,...
Is your association membership sluggish? Have you drifted from its original mission? Perhaps your website and materials look dated and irrelevant next to those of your competitors. In each case above, it may be time to rebrand your association, which can entail anything from an aesthetic...
There’s no doubt that remote work and virtual offices are not just the wave of the future--they’re here and gaining ground. That seems like a boon for small businesses, which according to the US Small Business Administration make up an overwhelming percentage of all businesses...
For most associations and nonprofits, annual meetings and conferences are major events, bringing in new members, generating revenue, and increasing industry presence. To make the most of your association’s meetings in the coming year, here are four trends you may be able to use to your...
Is your association’s membership lagging? Are you struggling to attract new members? Have you recently lost members to a competitive organization? If so, it could be that you have a “one size fits all” philosophy about your membership, when what you need is a more...
Customer experience, or CX, has emerged as a vital business strategy for all types of organizations, including associations. Adrienne Bryant, CAE, account executive at IntrinXec Management, Inc. (a Jaffe Management company), explains what associations can do to keep the member point of view in mind. What are...
If you’re not using video as part of your association’s activities, you could be missing out on new members, conference attendees, and more. According to Forbes, as far back as 2017, half a billion people were watching Facebook videos daily. Using video is a vital...
If your association membership conversation has turned to “how do we attract more Millenials?,” then this post is for you. Without recruiting new, younger members in the roughly 18-to-32 age range, your association could eventually become defunct, as current members retire and pass away. While of...
IntrinXec Management, Inc., a Jaffe Management firm, is pleased to announce that Greg Melia, CAE, has been hired as CEO of the Customer Experience Professionals Association (CXPA) in a newly established, full-time role for the organization. Melia has nearly 20 years of association management experience, including...
An internship is an opportunity to work for someone to work for a company or organization for a fixed period of time. Ideally an internship is a symbiotic relationship, wherin the hosting organization reaps the advantages of fresh ideas and an additional staff member and...