24 Jun 4 Ways to Use LinkedIn for NPO Marketing

LinkedIn is a professional, business-oriented social networking service.  Over the past year, it has made significant changes in its functionality with real benefits to not-for-profit organizations.  Unfortunately, many associations spend precious resources on paid marketing efforts when LinkedIn’s new-and-improved functionality can accomplish many of the...

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20 Mar c3 Versus c6 – a Basic Primer

When people think of nonprofits they generally think of charitable organizations which are organized to help out society as a whole. The IRS, which grants corporations non-profit status indicates the following as the reason an organization can become a 501(c)3 - for any group “organized...

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11 Feb What Makes a Good Promotion Giveaway?

Who doesn’t love swag?  Pens, mints, stress balls, mugs, Rubik’s cubes, t-shirts, bags, umbrellas, flashlights…the list goes on and on.  As a general rule, If it’s mass produced you can get your logo it.  As a non-profit association it is of supreme importance that your...

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08 Dec Successfully Selecting a Conference Venue

Conferences, like associations, come in a variety of shapes and sizes. To have the most successful conference, you should be careful to choose a venue that is optimal for your organization's event. There are many different considerations your association can make when it comes to...

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11 Nov Managing Your Association’s Volunteers

Good volunteers positively add to both the productivity and the culture of an organization. No matter how large or small their tasks, they often become some of the organization’s best advocates. Every board member and association manager knows that the importance of keeping volunteers happy....

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07 Oct Do-It-Yourself Website basics (Part 2)

In my previous DIY Website basics post I gave an overview of the basics of domain names and registering your nonprofit associations domain. Part 2 will focus on your nonprofit associations’ website content. Your website is a collection of files written in a computer language that...

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