If you think e-learning, or courses taken over the Internet, is only for assisting with your own continuing education, think again. E-learning is gaining ground as the best way for busy professionals to increase knowledge. Therefore, it’s a fabulous way for any association to grow...
If your association has been struggling to put together its annual conference or other events, you’re not the only one. Many organizations find event planning to be an arduous task. You don’t have to go it alone. There are professional event planners who can shepherd your...
If your association hasn’t adopted a mentoring program, you’re missing out on some golden opportunities. Mentoring has been a way to perpetuate industry standards and ensure the future since trade apprenticeships hundreds of years ago. It’s still a strong way to cement your association’s best...
If you follow groups in your industry or your organization’s competitors, you may have noticed some of them announcing a change of address. While many are local or regional moves, others are taking their headquarters clear across the country. If you’ve ever wondered if relocation might...
If you’ve been reading about 2020 trends, you’ve no doubt heard about impending 5G mobile speeds. This technology has become a business buzzword and has been touted as the next step in meetings and conferences. If you’re not sure what 5G is or how it will...
If your association or non-profit has a blog or posts on social media, are you getting the return you had hoped for? Content marketing can be challenging, especially for small organizations that don’t have a dedicated full-time marketing staff. If your content isn’t encouraging new membership,...
Is your association membership sluggish? Have you drifted from its original mission? Perhaps your website and materials look dated and irrelevant next to those of your competitors. In each case above, it may be time to rebrand your association, which can entail anything from an aesthetic...
There’s no doubt that remote work and virtual offices are not just the wave of the future--they’re here and gaining ground. That seems like a boon for small businesses, which according to the US Small Business Administration make up an overwhelming percentage of all businesses...
For most associations and nonprofits, annual meetings and conferences are major events, bringing in new members, generating revenue, and increasing industry presence. To make the most of your association’s meetings in the coming year, here are four trends you may be able to use to your...
Is your association’s membership lagging? Are you struggling to attract new members? Have you recently lost members to a competitive organization? If so, it could be that you have a “one size fits all” philosophy about your membership, when what you need is a more...